About Us

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We are a women-owned and operated business located in Madrid, NM attached to the renowned Jezebel Gallery & Soda Fountain established in 2004. 

Tru Luv Bud opened its doors in June 2023. We have dedicated ourselves to offering organic, locally-grown cannabis from the start. 

We pride ourselves in growing our cannabis thoughtfully and with love. Tru Luv also features a variety of products from NM-owned companies from edibles to topicals. 

Our boutique is 18+! We have a curated selection of lingerie, toys, and adult gifts with a knowledgeable staff to help you find just what you're looking for.

Give us a visit if you're traveling along HW-14! Locals receive 10% off!